Wells Fargo, filmmakers partner to launch national campaign to promote college access, success

WHAT: Go College! Day and official launch of Go College! Now, a national education initiative dedicated to creating a college-going culture for all students, especially first generation and low-income students.

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The launch includes a screening of the award-winning documentary First Generation and an interactive panel discussion on college access and the challenges first generation and low-income students encounter navigating the college search, application and enrollment process. Los Angeles Times and former Huffington Post education reporter Joy Resmovits will moderate the panel, which will include two student cast members, the filmmakers, and representatives from exclusive sponsor Wells Fargo.

WHO: Jaye and Adam Fenderson, Directors/Producers, First Generation

Omid Noori, Vice President, District Manager, Wells Fargo

Casey Galindo, Education Financial Services Assistant Vice President, Wells Fargo

Cecilia Lopez and Dontay Gray, Cast, First Generation

Joy Resmovits, Education Reporter, Los Angeles Times

WHERE: The Cocoanut Grove Theatre – UCLA Community School

700 S Mariposa Ave.

Los Angeles, CA 90005

WHEN: Thursday, September 24th, 11:00-1:00pm PST

First Generation screening begins at 11:00am PST

Panel discussion begins at 12:15pm PST

More Information: Go College! Now is the national education initiative launched by Adam and Jaye Fenderson of Three Frame Media and Wells Fargo. Thousands of students and education community members will participate in more than 48 private and public screenings of First Generation as part of national Go College! Day.  The launch event will be live-streamed on YouTube for media and stakeholders who are unable to attend in person. In addition, media and others can follow the conversation on Twitter via #GoCollegeNow. Media should contact Kate Stephens Johnson (listed above) to acquire credentials for the live launch event or information on local screenings (see listing of local host sites on page 2).

Visit www.gocollegenow.org to learn more about the initiative, to access new resources available to educators, students and families to better inform the college preparation and search process, and to see who has taken the pledge to support college access and success.