Cal State Fullerton once again claimed the top spot in Forbes #MyTopCollege social media campaign, which featured thousands of tweets and Instagram postings highlighting school spirit and passion from students and alumni of more than 250 universities nationwide.

Forbes launched this year's competition in June and announced the winner on the eve of today's release of the magazine's annual rankings of America's Top Colleges.

In the social media campaign, Cal State Fullerton prevailed as the top campus in the large school division after being named the overall winner in 2014's inaugural campaign. This year, Gettysburg College in Pennsylvania took the medium category, and Sweet Briar College in Virginia snagged the top small school.

The successful Titan effort benefited from a vigorous series of postings on the universitys' social media sites, as well as enthusiastic participation of CSUF's college-and-department-based social media coordinators. During the campaign, CSUF curated hundreds of the postings into a Storify blog to help share the messages of Titan Pride.

Posts ranged from photos of campus scenes to heartfelt thanks from alums and students about the quality of education they received at Cal State Fullerton.

"Last year's champion, California State University, Fullerton, returned as a strong front runner and remained the most active large school in our campaign," according to a release by Forbes.