HOLA: A Beacon of Light for Latino Artists

Arts and Media June 2024 PREMIUM

The Hispanic Organization of Latin Actors (HOLA), founded in 1975, champions Latino talent in the arts, promoting diversity and cultural heritage through various programs and events. Transitioning to the Hispanic Organization of Latin Artists, HOLA now supports Latino artists across all creative disciplines, fostering success and visibility globally.

Since its humble beginnings in 1975, the Hispanic Organization of Latin Actors (HOLA) has been a driving force behind the recognition and celebration of Latino talent in all forms of art. More than just a support network, HOLA has become a symbol of hope and empowerment for the Latino community in the New York entertainment world.

History and Evolution

HOLA emerged with the intention of changing the stereotypical narratives surrounding Latinos in the media. Founded by Rubén Rabasa, Eduardo Corbe, and other visionary Latino actors, the organization has been wholly dedicated to amplifying the voices and experiences of Hispanic artists in the industry. At its core, HOLA represents diversity and inclusion in the arts.

Beyond solely being a support network for Latino actors, HOLA is transforming into the Hispanic Organization of Latin Artists, recognizing that Latino talent encompasses much more than just acting. This evolution demonstrates HOLA's commitment to increasing the presence and influence of our artists in every creative discipline.

Celebrating the Cultural Legacy of Latin America

HOLA’s work extends beyond representation on stages and screens. It also promotes diversity and the rich Latino cultural heritage through educational programs, talks, masterclasses, and collaborations with other entities. Additionally, HOLA celebrates events that highlight Hispanic art, our authors, and our Spanish language united with English as a universal language.

A highlight of HOLA’s commitment to the community is its HOLA Awards program, which recognizes the talent of Latino artists in New York City and the United States. These awards not only honor individual talent but also highlight the richness and creative variety of artistic companies on the global stage.

A Bright Future for Latino Artists

With HOLA’s transformation into the Hispanic Organization of Latin Artists, new opportunities are opening up for Latino artists in all disciplines. HOLA is committed to being a catalyst for the success and visibility of actors, dancers, musicians, writers, and directors of Latin American descent.

Thanks to the support of donors, governmental, and commercial organizations, HOLA continues to grow and establish itself as a reference point for our community. In these times where Latino representation and diversity are more important than ever, HOLA is leading the way towards a more inclusive and vibrant future for the arts and our artists.

In short, HOLA goes beyond being just a non-profit organization; it is a symbol of hope, empowerment, and artistic excellence for the global Latino community. With a bold vision and unwavering commitment, HOLA is opening doors to a bright future full of opportunities for our Latino artists around the world.

Success Stories

HOLA Talent Directory: Mónica Delgado, Member Services Coordinator.

Mónica Delgado is a clear example of HOLA’s impact. Through the artist profiles shared on HOLA’s website, Mónica was called to participate as an actress in CBS’s “Waterfront” series. This achievement not only catapulted her career but also allowed her to become a member of SAG-AFTRA, the actors’ union in the United States, thus opening more doors in the entertainment industry.

HOLA Referrals and Castings: Samuel Garnica and Carlos Navedo

Samuel Garnica, thanks to HOLA’s network of contacts, managed to audition for “On Your Feet” and is currently the star of its tour. Similarly, Mexican artist Carlos Navedo was selected to participate in the film “Problemista,” created by Julio Torres, where he co-stars with renowned actress Tilda Swinton. These cases demonstrate how HOLA facilitates crucial connections that propel the careers of Latino artists.

HOLA Awards: Ricardo Stevan

Our own Director of Communications, Ricardo Stevan, is also a testament to the success promoted by HOLA. Ricardo won the Best Musical Theater Actor award for his show “Señor Bolero” at the HOLA Awards; as a result of this visibility his musical has scheduled a tour for the upcoming year 2025. This recognition not only highlights his talent but also underscores the significant impact of the HOLA Awards in promoting Latino artists.

HOLA Panel

In our panels, we invite great artists, designers, producers, and writers from Broadway and other artistic fields, such as Tony Award-nominated designer Emilio Sosa and producer Luis Salgado of “Aida” and “On Your Feet,” to share their experiences with those in training and seeking their path to success in the performing arts.

HOLA Master Class

Our guest teachers are specialists in the entertainment industry and these classes are directed at professionals and amateurs who wish to improve their careers based on the experience of these great figures. These masterclasses offer a unique opportunity to learn directly from industry leaders.

About the Author

Ricardo Stevan, Director of Communications at HOLA, is a multifaceted artist excelling in various fields. He holds a master’s degree in marketing and is the founder and director of Fábrica de Estrellas, an artistic company based in New York focusing on the production of musical theater and audiovisual shows.

As a writer, he has published the book “Arcadia, la batalla de las Hadas” with Planeta Editorial in Spain. As a singer, he has recorded singles, commercials, and voiceovers, earning him a nomination for the 2023 Latin Grammy. In his roles as an actor and director, he has been involved in various theater, television, and film productions, as well as producing award-winning and recognized shows.


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