Telemundo Launches Latino Voter Campaign

Multiplatform Effort Involves Key National Partners

MIAMI – With just over 100 days until Election Day, NBCUniversal Telemundo Enterprises, a leading media company serving Hispanics in the United States and Puerto Rico, announced a non-partisan nationwide civic engagement campaign to inform and encourage the U.S. Hispanic community to participate in the upcoming 2020 elections. Telemundo Network and its TV stations are joining forces with national partners including Hispanic Federation, LULAC, NALEO Educational Fund, Voto Latino, and UnidosUS, among others, to reach tens of millions of U.S. Hispanics across all platforms to inform and provide them with the resources they need to register to vote and take part in the electoral process. Given the impact of the Covid-19 pandemic, it is critical Latinos have access to the most up-to date and reliable information as they become, for the first time, the largest ethnic group eligible to vote, accounting for a projected 13% of the electorate, or approximately 32 million Hispanics. 

“It is our duty to ensure that our communities are informed, engaged and ready to vote,” said Christina Kolbjornsen, senior vice president of Corporate and External Affairs. “As a media organization and a voice for Hispanics living in the U.S., we’re excited to leverage our multiplatform properties and partner with national Latino organizations, so that our communities fully embrace the importance of registering and voting in this year’s historic election.” 

Despite Covid-19, the 2020 elections represent a significant opportunity for Latinos to influence national races, especially in swing states such as Florida, Arizona and North Carolina. Pew Research Center data reports that most immigrants who are eligible to vote in the upcoming election live in California, New York, Florida, Texas, and New Jersey. This massive Latino voting block skews young and, by providing real-time coverage across the Network’s digital platforms, Telemundo’s voter registration efforts plan to strategically tap into this youthful, tech-savvy audience to educate and engage the 3.6 million Latinos that will turn 18 in time to vote in November.

TELEMUNDO’S Decision 2020 Voter Registration Campaign includes:

• National and Local Bilingual Registration Drives
  • Telemundo and its TV stations will host national and local phone banks in partnership with national organizations. Earlier this month, Telemundo’s 30 owned stations began hosting voter registration phone banks in collaboration with local groups, to complement their comprehensive news reporting about local and national elections in their markets.
     
• Registration and Voter Education 
  • Public Service Announcements in both English and Spanish intended to reach and engage with audiences across all demographics will run across Telemundo Network, Telemundo owned stations, cable channel Universo and will be amplified across all its digital and social media properties. 
     
• Decision 2020 Virtual Community Events
  • An ongoing series of webinars and virtual town halls with partner organizations focused on voter education to inform Latinos on how and where to register and to vote. The webinars will air on the Network’s main YouTube channel, which has over 10M subscribers, in addition to the news program Noticias Telemundo, the leading news provider for U.S. Hispanics and on El Poder en Ti’s social media platforms, the company’s award-winning corporate social responsibility platform.  
     
• Digital Citizenship  
  • To reach, mobilize and encourage young LatinX to register to vote, the Network will activate curated content on all digital platforms, including the Network’s new short format shows such as RADAR2020, an English-language show on YouTube that will cover the key stories influencing the election—for Latinos by Latinos, #PolitiQUE, a video series that explains key features and events of the electoral system in simple terms and Las Cosas Como Son, an Instagram TV fact-checking video series together with PolitiFact. Telemundo will offer real-time coverage and information on key issues affecting Hispanic voters—on the economy, environment, and immigration to health and education—with dedicated multimedia journalists who will provide viewers with an informed Latino perspective on these important topics.
     

These voter registration efforts fall under DECISIÓN 2020, the Network’s national, year-long multiplatform news and civic engagement initiative launched early in the year that spans across Telemundo’s national network and local stations.

Telemundo’s dedicated landing page for DECISIÓN 2020 election resources and voter registration information can be found at Telemundo.com/decision2020.

For more information, visit the enhanced noticiastelemundo.com.

Hispanic Outlook is an education magazine in the US available both in print and digital form.  Visit https://www.hispanicoutlook.com/education-magazine for information about our latest issue.

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