Rutgers Business School is offering a new online Master of Science in Digital Marketing to help the growing industry produce modern marketing professionals.
New Master of Science in Digital Marketing
Rutgers Offering New Online Option
Rutgers Business School is offering a new online Master of Science in Digital Marketing to help the growing industry produce modern marketing professionals with knowledge and skills.
The Rutgers Master of Science in Digital Marketing will teach students traditional marketing fundamentals, including consumer behavior, marketing research, retail marketing, law, policy, ethics and marketing strategy, from a digital point of view.
During the rigorous 36-credit program, their master’s degree will be supplemented and enhanced by industry certificates that endorse their working knowledge of digital marketing platforms such as Hootsuite and Google Analytics. Prospective students with industry experience or who have completed other digital marketing curriculum, such as Rutgers Business School’s Executive Education Mini-MBA in Digital Marketing, can qualify for up to six credits toward the master’s degree.
“I often say there’s no such thing as digital marketing. There’s just marketing in a digital world,” said Stacy Schwartz, a Rutgers professor of professional practice who is building the program to address the industry’s need for a larger pool of digital marketing expertise.
According to McKinley Marketing Partners, nearly 60 percent of marketing hires require digital marketing skills, but less than 20 percent of job seekers possess the digital marketing talent to meet the demand of employers.
The other piece of the curriculum will provide tools and tactics for executing digital marketing campaigns, including digital advertising and promotions, mobile marketing and innovation, search engine marketing, social media marketing and content marketing.
The Master of Science in Digital Marketing is rooted in business and bolstered by Rutgers Business School’s accreditation from the AACSB or Association to Advance Collegiate Schools of Business. It augments the Rutgers Mini-MBA in Digital Marketing as well as courses taught as part of the undergraduate and MBA curriculum.
“This is a continuation of our leadership in digital marketing instruction,” Schwartz said.
The courses offered in the master’s program will be taught by instructors who will bring real world experience and practical insights into the classroom.
“Our curriculum is being developed with the input of industry professionals to quickly adapt to meet the changing needs of employers,” Schwartz said.
Applicants must apply for fall classes by August 5.
Read more at https://www.business.rutgers.edu/news/new-online-masters-degree-digital-marketing-will-supply-industry-new-talent
Hispanic Outlook is an education magazine in the US available both in print and digital form. Visit https://www.hispanicoutlook.com/education-magazine for information about our latest issue.
