Although the previous article talks about misinformation in some Latino communities, a recent article from NBC News by Nicole Acevedo entitled “Latinos rely more on social media as a coronavirus lifeline, Nielsen report finds” states how Latinos nationally are utilizing such digital platforms as apps and social media to stay well informed and maintain “physical and personal networks” during the pandemic.
“When you think about the way in which our community has grown in the United States, 20 or 30 years ago, we built that growth together in networks — dialoguing, educating and understanding. That’s our core,” Stacie de Armas, senior vice president of diverse insights, at Nielsen told NBC News. While social distancing has created challenges to maintain those networks, the article explains how Latinos across the United States are making the most of technology “to preserve their already-established trusted community networks.”
And this utilization goes beyond virtually staying in touch with family. According to the article, “After March, when the pandemic hit the U.S., Spanish-language news saw a 71 percent increase in social media activity around their programs, compared to the year prior. Social media activity around English-language primetime news and talk only increased by 17 percent, according to Nielsen.” •
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